Fitness center operations and recreational sports programs for military and government personnel. Find active federal and state fitness and recreational sports centers contracts — AI-scored against your profile across SAM.gov and 200+ portals.
Annual federal spend under NAICS 713940 is estimated at $200–$300 million, driven primarily by DoD MWR programs, VA medical center fitness facilities, and GSA-managed fitness centers in federal buildings. Contracts are typically competed as firm-fixed-price, single-award IDIQs or BPAs at the base/installation level. Demand is stable and non-discretionary for military readiness and health. Competition is moderate, with a mix of large national operators and local small businesses. Set-asides are common: over 60% of actions go to small businesses, with 8(a) and SDVOSB set-asides frequent at VA and DoD.
These agencies are the largest buyers of fitness and recreational sports centers services and products in the federal government. Each awards contracts under NAICS 713940 regularly — build relationships with their small business offices first.
Focus on base-level MWR contracting officers: build relationships with installation MWR directors and attend local industry days. Most awards are LPTA with past performance as key discriminator. The highest-leverage move is to obtain a GSA Schedule 738X (Fitness and Recreation Services) to be eligible for GSA and agency BPAs. For VA, get verified in CVE as a Service-Disabled Veteran-Owned Small Business (SDVOSB) to access sole-source and set-aside opportunities. Bid on multiple small-dollar contracts rather than chasing large IDIQs.
Most buys are LPTA, with best-value used for complex multi-site contracts. Common vehicles include GSA Schedule 738X, VA SDVOSB set-aside IDIQs, and agency-specific BPAs. Evaluation typically emphasizes past performance (similar scope and size), price reasonableness, and staffing plan. Technical proposals focus on certifications of fitness instructors and equipment maintenance plans.
No, but you must be registered in SAM and have relevant past performance. For VA contracts, SDVOSB or VOSB certification through CVE is highly advantageous. Many MWR contracts are open to all small businesses under the $30M size standard.
Most contracts range from $50,000 to $500,000 annually, covering a single fitness center. Larger IDIQs for multiple facilities can reach $5–$10 million over 5 years. The majority are firm-fixed-price with a base year plus four option years.
Performance and payment bonds are rarely required for contracts under $150,000. Above that, some DoD contracts may require bonds. General liability insurance ($1–$2 million per occurrence) and workers' compensation are standard. Professional liability is not typically required.
Competition is moderate. Incumbent large firms include Gold's Gym, Fitness International, and local operators. Small businesses win many awards due to set-asides. On average, 3–5 bids per solicitation. Past performance and price are the top discriminators.
Yes, but the prime must perform at least 50% of the work (for service contracts) under small business set-asides. Many small primes subcontract equipment maintenance or specialized training while managing daily operations. Ensure compliance with limitations on subcontracting.