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HomeBrowseNAICS561422
NAICS561422Sector 56

Telemarketing Bureaus and Contact Centers

Call center and contact center services for government citizen services and benefits programs. Find active federal and state telemarketing bureaus and contact centers contracts — AI-scored against your profile across SAM.gov and 200+ portals.

561422
NAICS Code
$2.5M
Avg Contract Value
$24.5 million in average annual receipts
Size Standard
Administrative Services
Sector

Market Overview — NAICS 561422

Annual federal spend under NAICS 561422 is estimated at $2-3 billion, driven by citizen-facing contact centers for benefits enrollment, claims processing, and taxpayer assistance. The market is moderately competitive with a mix of large primes (e.g., Maximus, GDIT) and small businesses. Contracts are predominantly IDIQs and BPAs awarded through GSA MAS or agency-specific vehicles, with task orders ranging from $500K to $50M. Demand spikes during open enrollment periods and program expansions (e.g., ACA, VA benefits modernization). Agencies prioritize cost efficiency and performance metrics (e.g., average handle time, first-call resolution).

Top Federal Buyers for NAICS 561422

These agencies are the largest buyers of telemarketing bureaus and contact centers services and products in the federal government. Each awards contracts under NAICS 561422 regularly — build relationships with their small business offices first.

SSA
HHS
VA
IRS
State Benefits Agencies

How to Win NAICS 561422 Contracts

To win 561422 contracts, target SSA's BPA for National 800 Number Network or HHS's Contact Center Operations IDIQ. The highest-leverage move is obtaining GSA MAS 541519 (Telecommunications Services) or 541990 (Call Centers) and pursuing 8(a) or HUBZone set-asides, which are common for this work. Differentiate with proven IVR integration, multilingual support, and HIPAA/PCI compliance. Most awards are best-value tradeoff (LPTA for commodity services; best-value for complex programs).

Contract Vehicles & Buying Pattern

Contracts are typically LPTA for standardized services (e.g., inbound customer service) and best-value for complex programs requiring IVR, chat, and analytics. Common vehicles include GSA MAS 541519/541990, 8(a) STARS III, and agency-specific IDIQs like SSA's National 800 Number Network or HHS' Contact Center BPA. Evaluations focus on price, past performance, and technical approach (e.g., staffing plan, quality assurance).

Related Search Terms

federal contact center services RFPSSA 800 number network contractHHS contact center BPA opportunitiesVA benefits call center contract8(a) set-aside telemarketing servicesHUBZone call center government contractsGSA schedule 541519 call centerbest-value contact center IDIQ

Frequently Asked Questions

Do I need any special certifications to bid on federal contact center contracts?

Yes, you typically need HIPAA compliance for health-related contracts (e.g., HHS, VA), PCI DSS for payment processing, and often ISO 9001 for quality management. Some RFPs also require CMMC Level 2 if handling controlled unclassified information.

What is the typical award size for a telemarketing bureau contract?

Task orders range from $500K to $50M, with average awards around $5-10M. Larger IDIQ ceilings can exceed $500M (e.g., SSA's National 800 Number Network). Most contracts are 1-3 year base with 2-3 option years.

Is this NAICS code set aside for small businesses?

Yes, many opportunities are set aside for 8(a), HUBZone, SDVOSB, and WOSB firms. However, large primes dominate unrestricted competitions. Check FPDS for set-aside rates: roughly 30% of dollars go to small businesses.

What bonding or insurance is required for these contracts?

Performance and payment bonds are rarely required for contact center contracts under $150K. For larger awards, agencies may request a performance bond (typically 100% of contract value) and proof of general liability ($2M+), workers' comp, and cyber insurance.

How competitive is the telemarketing bureau space compared to other NAICS codes?

It's moderately competitive. There are about 200 active vendors on GSA MAS for call center services. Win rates for small businesses are higher on set-aside task orders (1:5) vs unrestricted (1:20). Key differentiators include language support, IVR tech, and past performance with similar agencies.

Related NAICS Codes