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HomeBrowseNAICS541613
NAICS541613Sector 54

Marketing Consulting Services

Advice and assistance on marketing strategies, market research, and public outreach. Find active federal and state marketing consulting services contracts — AI-scored against your profile across SAM.gov and 200+ portals.

541613
NAICS Code
$600K
Avg Contract Value
Professional Services
Sector
4 agencies
Top Buyers

Top Federal Buyers for NAICS 541613

These agencies are the largest buyers of marketing consulting services services and products in the federal government. Each awards contracts under NAICS 541613 regularly — build relationships with their small business offices first.

HHS
DoD
State Agencies
Federal Communications

How to Win NAICS 541613 Contracts

1
Register NAICS 541613 in SAM.gov

Add NAICS 541613 to your SAM.gov profile immediately if it accurately reflects your capabilities. Contracting officers search SAM.gov by NAICS code when issuing sole-source awards — if you're not registered, you're invisible to this channel.

2
Target the right agencies

Focus on the top buyers listed above. Each has a small business office that issues capability briefing appointments. A 30-minute briefing with a contracting officer who knows your firm is worth more than 10 cold proposals.

3
Pursue relevant certifications

8(a), HUBZone, SDVOSB, and WOSB certifications create set-aside opportunities in NAICS 541613. Each certification reduces your competition pool dramatically and adds sole-source contract eligibility up to $4.5M.

4
Respond to Sources Sought notices

Before formal solicitations post, agencies publish Sources Sought notices to gauge market interest. Responding positions you as a known vendor before the competition begins — and your response may shape the final solicitation's requirements.

Monitor and respond fast

Set up real-time alerts for NAICS 541613. The first contractors to engage with a solicitation — attending industry days, submitting Q&A questions, contacting the contracting officer — win at significantly higher rates than those who respond at the last minute.

Related Search Terms

marketing consultingpublic outreachcommunications strategymarket researchbrand consultingnaics 541613 contractsnaics 541613 governmentnaics 541613 federalnaics 541613 set aside

Frequently Asked Questions

What is NAICS code 541613?

NAICS 541613 covers marketing consulting services. Advice and assistance on marketing strategies, market research, and public outreach. It is classified under the Professional Services sector (NAICS 54xx) in the North American Industry Classification System.

Who are the biggest buyers for NAICS 541613?

The top federal buyers for NAICS 541613 include HHS, DoD, State Agencies, and others. Each agency has a small business office that actively seeks qualified vendors in this classification.

What is the average contract size for NAICS 541613?

The average government contract value for NAICS 541613 is $600K. Individual contracts range from micro-purchases under $25,000 to multi-year IDIQs worth hundreds of millions depending on the agency and scope.

Do I need to register NAICS 541613 in SAM.gov?

Yes — if you want to compete for or receive sole-source awards under NAICS 541613, you must have it registered in your SAM.gov entity profile. Contracting officers use SAM.gov NAICS code searches to find vendors for awards below the simplified acquisition threshold.

Related NAICS Codes